Our approach to culture alignment generates new insights into the relationship between leadership practices, management attitudes and business culture. We take the view that culture is the other side of strategy - without an intentional business strategy the existing business culture is the business strategy. Your business culture is what your clients and people experience - it is your face to the world. We use a number of tools that enable you to make your culture visible so that you can develop the attitudes, processes and tools to align your culture with your strategy.

The benefit of our approach is the level of integration that can be achieved between business culture, leadership practices and management attitudes which surfaces inter-personal, intra-team and inter-team issues that are getting in the way of implementation of strategy. Our approach identifies the key role that leaders have in culture alignment and provides a non-confronting way for that role to be accepted by each of them.